All Rounded Person,
at your service!

Hello, I am Faizal Musafar (or you can call me Ical).
I'm a self-taught Product Designer, Web Programmer, Product Manager, Musician, and also a father of an extroverted girl.


I am here to help people and inspire others to do the same, fostering a circle of empowerment and empathy that will grow over time. I am originally from Java, Indonesia, and hold a Bachelor’s degree in Computer Science. Six months before graduating, I landed my first job as a Front-End Developer at a big data startup. From there, I joined a jobseeker company as a Front-End Engineer, where I spent a year learning the complexities of working in a startup environment.


I made a conscious decision to transition into design, a field I have since embraced as my full-time career. Over time, I developed my skills in product and visual design. This transition made the communication skills I developed in college even more valuable, and it felt like I finally found what I was meant to do.


To me, design is all about problem-solving. As a designer, I believe that perfect design goes beyond visual aesthetics—it’s about creating an interface that solves the core Jobs-To-Be-Done. Achieving this requires a deep understanding of human behavior and psychology, as the outcome greatly influences the overall user experience, regardless of the platform.


I particularly enjoy working on projects that combine strategy and visual design. I love tackling problems from the ideation phase and seeing them through to completion with pixel-perfect designs. My aspiration is to become a domain expert in my field, with the ability to navigate the entire process—from user research to design, all the way to shipping and analyzing the results.

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Working Experiences



Senior Product Designer at
Cartrack • 2025

  • Led the design of Cartrack AI, enabling fleet managers to retrieve fleet insights significantly faster through an intuitive AI-powered chat
  • interface embedded in the Fleetweb platform.
  • Expanded Cartrack's addressable market by designing the OEM Self-Onboarding flow, allowing customers with built-in vehicle telematics
  • to onboard and activate their fleet without additional hardware installation.
  • Elevated customer vehicle security by designing the Auto CarWatch feature, enabling automatic arming and disarming of vehicle
  • protection based on phone and vehicle location.
  • Improved driver data accuracy and governance by designing the Driver Merge feature, eliminating duplicate records between regular and
  • delivery driver databases across the platform.
  • Reduced time for delivery drivers to complete jobs by designing the Bulk Complete Items feature, minimizing repetitive manual actions
  • during task completion.
  • Contributed to winning Cartrack's first Delivery customer in Vietnam with potential 400+ fitments, through a series of Delivery feature
  • improvements that directly influenced the sales outcome.

Senior Product Designer at
NodeFlair • 2023 - 2024

During my time at NodeFlair, I contributed to several key initiatives:

  • Minimize the time required for users to navigate the website by revamping the entire platform, resulting in a 3.5x increase in user sessions.
  • Increase the number of high-quality resumes submitted by creating tools like a resume builder and resume checker, contributing to a 100x growth in monthly CV collections.
  • Minimize the effort needed to manage multiple projects concurrently by effectively handling various projects simultaneously, ensuring timely and organized delivery.
  • Increase the consistency across all product interfaces by developing and implementing a design system that streamlined the design process.
  • Increase the accuracy of product decisions through self-initiated user testing, ensuring our products align with user expectations and needs.
  • Increase the accessibility of the platform for Indonesian & Vietnamnese users by leading localization efforts (i18n), expanding reach and usability within the Indonesian & Vietnamnese market.

Senior Product Designer at
Lummo • 2021 - 2022

  • Increase LummoSHOP New Active Merchants by 32% by implementing Merchant Referral Program.
  • Reduce time to Aha moment for LummoSHOP users by introducing the trial mode.
  • Reduce OTP error events from 130 to 11 errors/week for LummoSHOP users by identifying and simplifying user onboarding flow.
  • Reduce time to activate from 1 month to 6-7 days for new LummoSHOP users by enhancing First Time User Experience.
  • Enhance User Experiences by building new Information Architecture for LummoSHOP.
  • Help the company to build new branding (from Bukukas to Lummo) from the Product Design side by working on the new Design System that aligns with the company’s brand guidelines.
  • Actively building Lummo Design team by leading the Spark Joy and Technical Expertise Pillars.

Customer Experience Design Manager at
Smartfren • 2020 - 2021

  • Increase the customer lifetime value (CLV) by ~30% by implementing gamification features in the MySmartfren app based on customer behavior analysis.
  • Increase the number of monthly active users (MAU) by ~20% by revamping the MySmartfren app to better align with user needs and preferences.
  • Minimize the time and complexity required for product management by introducing the agile process, streamlining workflows and enhancing team efficiency across the organization.
  • Decrease the time taken by UI/UX designers to move from concept to implementation by creating multiple low-fidelity design options based on customer experience analysis, allowing designers to focus on execution rather than preliminary analysis.

Senior UI/UX Designer at
Nomura Research Institute Indonesia • 2019

Responsible for overseeing all user experience and design aspects of the organization, works with the design and creative team to develop a cohesive experience throughout our platform in order to increase user satisfaction.
Guide entire design process through its completion by presenting them to stakeholders and working along developers to ensure accurate implementation.

Head of Design at
Ragamindo • 2018 - 2019

Responsible for developing and managing all aspects of Ragamindo designs and creative output (UI/UX, Graphic Design, Material Design, Print Out Design, Logo, Typography, etc). Ensure design and creative deliverables are aligned with expectations and executed within budget and timescales.

Lead UX/UI Design at
Karir.com • 2018

Frontend Engineer at
Karir.com • 2016 - 2018



Skill Expertise



HTML
   expert
CSS / SASS
   expert
JQuery
   expert
Javascript
   intermediate
Django
   intermediate
UX Design
   expert
UI Design
   expert
CX Design
   expert
UX Research
   intermediate
Prototyping
   expert
Sketch
   expert
Figma
   expert
Product Management
   expert
Public Speaking
   expert
Team Management
   expert
Team Building
   expert
Critical Thinking
   expert
Mentoring
   expert
Jobs-to-be-done Framework
   expert