How might we create a unique digital branding for young architecture studio?

Kopola Design Partners

#FC8420

Formed by passionate minds of individuals in architecture and interior design, Kopola Desain Partners offers a kooperative/kollaborative journey in designing spaces. Underwhelmed by the uniformed style in architecture and interior design, Kopola Desain Partners are eager to explore and combine multiple elements to innovate unique designs for each project. Clientele’s needs, wants, and concerns are the fundamentals of their architecture and interior design formulation.

MY ROLES

User Research
Build User Flow
Prototyping
UX&UI Design
Frontend Coding
Backend Coding
Deployment

PLATFORM

Desktop Web
Mobile Web

YEAR(S)

2022

PROBLEM

The young architecture studio is struggling to attract new clients and increase its visibility due to a lack of a professional online presence. The studio's current portfolio is only available in PDF format, which makes it difficult for potential clients to learn about the studio's services and view examples of past projects. As a result, the studio is missing out on opportunities to grow its business and establish itself in the industry. To address this problem, the studio needs to create a modern and user-friendly website that showcases its work and effectively introduces the studio to its target market of newlywed couples and busy professionals looking to build a home.

Keyword(s)

Professional online presence, PDF portfolio, Attract new clients, Increase visibility, Unique website, User-friendly

GOAL

Attract new clients, increase visibility, provide a professional online presence, and ultimately grow the business. To achieve these goals, the website should be designed to showcase the studio's work and services in a way that is appealing to the target market of newlywed couples and busy professionals looking to build a home. It should also be optimized for search engines and include effective marketing and SEO strategies to increase its visibility and reach the target market. By creating a modern and user-friendly website that effectively introduces the studio to its target audience, the studio will be able to differentiate itself from its competitors, establish credibility, and achieve long-term success in the architecture industry.

Keyword(s)

Attract new clients, Increase visibility, Professional online presence, Grow business, Differentiate from competitors, Establish credibility, Long-term success

RESEARCH & PLANNING

Conducting user research is an important step in the planning process for this architecture studio's portfolio website. User research involves gathering information about the target market's needs, expectations, and behaviors in order to inform the design and development of the website.

In this project, I was doing simple user testing. User testing involves observing individuals from the target market using a prototype or early version of the website to identify any usability issues or areas for improvement.

Below are the research documentation